Free, every Tuesday
Win Them Over: a newsletter on winning users.
Each issue covers what gets people to sign up for an app, pay for it and keep coming back, drawn from the companies and researchers who test it. You get one principle and five findings, each with something to try in your own app.
What’s in an issue.
01
The principle of the week
One idea from psychology or UX research, the evidence behind it, and an app that uses it well.
02
Five findings
What a company or researcher tested or found, with the numbers, and one thing to try in your own app.
03
A link to each source
Every finding links to the original, so you can read it in full.
What it covers.
- UX research
- What testing with real people shows about designing screens, forms and flows
- Behavioural science
- The psychology of how people make decisions, and what it means for your app
- Conversion rate optimisation
- The tests companies run to get more people to sign up, buy or book
- Subscriptions and retention
- Free trials, paywalls, pricing, and what keeps people paying
- Product analytics and growth
- The numbers worth watching, and how apps find and keep users
- Case studies from well-known apps
- What Duolingo, Airbnb, Spotify and others learned from changing their apps
- AI features
- How to build AI into an app so people trust it and keep using it
Where the findings come from.
Nielsen Norman Group, Baymard Institute, Conversion Rate Experts, RevenueCat and Growth.Design, and the product and engineering blogs of companies such as Duolingo, Airbnb and Spotify.
Who writes it.
Ahmed Gadir, a senior software engineer with eight years’ experience who builds MVPs at GadirLabs.